Today’s business environment is confusing, filled with more choices, more complexity and more at stake for you and your company than ever before. With tight credit markets, companies have a harder time obtaining additional funding. Lenders need to clearly see and understand the changes to your: business model, customer value proposition and how these changes will generate additional sales, profits and cash flow. Asking for more money to execute the same strategy will not move you to the top of the lender’s favored client list.
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- Amazing how many compete on price because they miss the links from market intelligence to account strategy to account management to pricing. 1 week ago
- Adding new spokes is an art. Read: You Don’t Need a Bigger Piece of the Pie. You Need More Pies. http://bit.ly/aOLgET via @AddToAny. 1 week ago
- Marketing and Procurement: Where's the CFO http://bit.ly/aedn A good dose of reality here. Marketers talk to CFOs about numbers & results. 1 month ago
- CFO magazine: 65% of companies cautiously pursuing growth or still coping with recession's impact. Hum, marketing plans with no leverage! 1 month ago
- CFO magazine reports 3 top concerns for CFOs remain: margins, demand forecasting and working-capital. Hint: hire marketers who get finance. 1 month ago
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