Amazing how many compete on price because they miss the links from market intelligence to account strategy to account management to pricing. 1 week ago
Marketing and Procurement: Where's the CFO http://bit.ly/aedn A good dose of reality here. Marketers talk to CFOs about numbers & results. 1 month ago
CFO magazine: 65% of companies cautiously pursuing growth or still coping with recession's impact. Hum, marketing plans with no leverage! 1 month ago
CFO magazine reports 3 top concerns for CFOs remain: margins, demand forecasting and working-capital. Hint: hire marketers who get finance. 1 month ago